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Banner Best Practices · Cludo
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Banner
Best Practices

Learn how to design and deploy banners that actually get results — from placement strategy to message hierarchy and everything in between.

Design principles that get noticed
Placement strategy by page type & intent
Copy & CTAs that convert
Measuring performance & iterating

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About the Video

Stop guessing.
Start converting.

Banners are one of the most powerful — and most misused — tools in your digital toolkit. When done right, they surface the right message at the right moment. When done wrong, they blend into the background or drive users away.

In this video, Cludo’s team walks you through what separates high-performing banners from the ones users ignore — with real examples, actionable frameworks, and common pitfalls to avoid.

01
Design That Gets Noticed Visual hierarchy, contrast, and spacing rules that make banners impossible to miss.
02
Where to Put Them Placement strategy by page type, user intent, and device — above the fold isn’t always the answer.
03
Copy That Converts Writing headlines and CTAs that prompt action without screaming for attention.
04
Measuring What Matters The metrics that tell you if your banners are actually working — and what to do when they’re not.

Your Presenters

Meet the team behind the video

Sara Kelzer

Sara Kelzer

Senior Account Executive

Jess Palkert

Jess Palkert

Customer Success Manager

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