Standard search template or a custom-built results page? Compare the two, and see what a custom page can do for your visitors.
Search experience
Most visitors who hit a 404 never come back. Learn where 404s come from and how to build a page that gets people to the right content.
Boosting tells your site search which pages matter most. Learn how search ranking works and how to put the right pages first.
Do your visitors search, navigate or ask? See how people really find things on websites, and what it means for your site.
